Habit

Being in the sales and marketing vertical for almost 15 years, I had always believed in the concept of cultivating a habit among customers, it could be a product or concept the mantra has always been the same "Cultivate the habit" (CTB).

10 years back it was Greek and Latin, considered as a luxury product, could be seen only in a foreign hand, one needs to shell out a sizable money for usage and today I use it for an extra packet of milk or an extra water can for my house. . . yes! I am referring to a "Mobile Phone". aam aadhmi cannot survive without this little yet monstrous gadget.

The same mantra stretches to automobiles, especially four-wheelers, today's market offering is "bring in a two-wheeler and drive home a four-wheeler", was surprised reading this hoarding and smirked to myself on the fictitious growth.

So far I always considered Mahatma as the best marketing person the world has ever seen. But to my surprise our good old politicians have proved me wrong and also have overtaken Mahatma as the best marketing experts. Of course they have taken the mantra CTB and have been using to the best levels possible. Having mentioned about CTB, not to forget the mantra CTB is directly linked to "acceptance".

Be it the price hike (to the reasons best known), the poorest infrastructure and the famous 1 hour power shutdown (Chennai city). . . our bureaucrats have cultivated the habit in the common man efficiently and have taken his/her acceptance. I came across few fellow citizens discussing helplessly - roads have become worst, that is because of the heavy downpour and the GOVT needs time to repair them. Power shutdown? what can the GOVT do if our neighboring states are refusing to share and the price hike? Oh come on man; the exchequer is EMPTY.

But why does CTB mantra implies only to the aam aadhmi and not to the politicos? never seen a power shut down in their respective houses, nor are they affected by the price hike and as always they only commute on the best roads available.

As a common man I hope and wish the CTB mantra is used in a positive way for the aam aadhmi. . .